Newsletters & podcasts

Sponsor Audiences That Have Chosen to Listen or Subscribe

Newsletter publishers and podcasters can package dedicated sends, primary sponsorships, classified placements, host reads, pre-roll, mid-roll and episode sponsorships.

Sponsored placementYour campaign
Protected marketplace order
Available formats

Ways advertisers can use this channel

Newsletter primary sponsor

A prominent sponsor block in a scheduled newsletter issue.

Dedicated send

A newsletter edition primarily devoted to the advertiser's approved message.

Newsletter classified

A compact sponsored placement inside a regular issue.

Podcast host read

A creator/host reads the approved sponsor message in their own voice.

Podcast pre-roll / mid-roll

A sponsor segment placed before or during the episode.

Episode sponsorship

Brand sponsorship of a full episode with agreed mentions and show-note treatment.

Campaign workflow

How placement works

01

Select newsletter/podcast inventory

Recorded in the campaign workspace

02

Provide copy, talking points, destination URL and timing

Recorded in the campaign workspace

03

Publisher or host reviews fit and compliance

Recorded in the campaign workspace

04

Fund the marketplace order

Recorded in the campaign workspace

05

Sponsor content is delivered in the agreed issue or episode

Recorded in the campaign workspace

06

Delivery evidence and campaign record are retained

Recorded in the campaign workspace

Pricing & measurement

Choose a commercial model that matches the inventory

Fixed sponsorship fee per issue or episode

CPM where verified audience/download measurement is supported

Bundle price for multiple newsletter sends or podcast episodes

Custom quote for exclusivity or category sponsorship

LinxGiant only presents metered CPC, CPM or CPV buying as measurable where the selected provider/package supports reliable tracking. Fixed-price packages remain the simplest launch model and avoid pretending a measurement system exists when it does not.

Can a newsletter publisher offer both website and email inventory?

Yes. A media owner can maintain multiple assets and packages under one account.

Can podcast hosts rewrite advertiser copy?

That depends on the selected package. Host-read sponsorships often preserve the host's voice while respecting required facts and prohibited claims.

Are opens, downloads or clicks guaranteed?

No unless the package explicitly defines a measurable commitment or make-good term.