Build the client brief before browsing inventory
Record the target audience, market, topic, promoted page, prohibited claims, budget and campaign purpose before choosing publishers.
Use filters to reduce noise
Useful filters include niche, country, language, traffic, price, turnaround, ownership verification, traffic verification and placement type.
Separate verified data from self-reported data
A marketplace should make it clear when traffic or ownership has been independently checked and when information comes directly from the publisher.
Save the reason for each shortlist choice
For every publication, record why it fits the client. This is more useful than a spreadsheet containing only domain metrics.
Confirm writing and editorial requirements
Some placements accept advertiser-supplied content. Others require publisher writing, minimum word counts, images, revisions or specific disclosure language.
Keep client reporting tied to real orders
A final report should come from actual campaign records: publisher, package, status, price, publication date and live URL. Avoid presenting projected SEO metrics as guaranteed results.
Review after delivery
Compare the placement against the approved brief, confirm the live URL and note any publisher relationship worth using again.